Google Helpful Content Update & Link Spam Update Still Making SERP Turbulence
In December 2022, Google released two major updates that are expected to have a significant impact on search results and the way websites are ranked: the Helpful Content Update and the Link Spam Update. These updates are designed to improve the user experience and provide users with the most relevant and helpful information possible. However, they also present a challenge for website owners, who must ensure that their websites are in compliance with Google's guidelines in order to maintain and improve their search rankings. In this blog post, we will take a closer look at these updates and discuss the steps that website owners can take to prepare for them.
The Helpful Content Update is designed to reward websites that provide high-quality, useful, and informative content that helps users solve their problems or find what they are looking for. Google's goal with this update is to provide users with the most relevant and helpful information possible, and to make it easier for them to find the answers they need. To prepare for this update, it is important for website owners to focus on creating valuable, useful content that addresses the needs and interests of their target audience.
The Link Spam Update is targeted at websites that engage in link spamming, a practice in which websites artificially inflate their ranking by acquiring low-quality or irrelevant links from other websites. Link spamming is a problem for search engines because it can lead to a poor user experience and manipulate search results.
The Link Spam Update is expected to be a major crackdown on link spamming, and websites that engage in this practice may see a significant drop in their search rankings as a result. To prepare for this update, it is important for website owners to carefully review their link profiles and ensure that they are not engaging in link spamming. This includes avoiding the use of paid links or links from low-quality or spammy websites, and focusing on building high-quality, relevant links from authoritative sources.
Both the Helpful Content Update and Link Spam Update are expected to continue causing turbulence in the search engine results pages (SERPs) as they are rolled out and fine-tuned. It is important for website owners to stay up to date on the latest updates and changes from Google, and to adjust their SEO strategies accordingly in order to maintain and improve their search rankings.
Conclusion
In conclusion, the Google Helpful Content Update and Link Spam Update were both released in December 2022 and are expected to have a significant impact on search results and the way websites are ranked. These updates are designed to improve the user experience and provide users with the most relevant and helpful information possible. However, they also present a challenge for website owners, who must ensure that their websites are in compliance with Google's guidelines in order to maintain and improve their search rankings.
To prepare for these updates, website owners should focus on creating high-quality, useful content and avoiding link spamming practices. This may involve conducting keyword research, optimising titles and meta descriptions, and incorporating internal and external links to relevant and authoritative sources. In addition, it is important to carefully review your link profile and ensure that you are not engaging in link spamming.
By following best practices and adhering to the guidelines set forth by Google, website owners can help protect their search rankings and improve their overall online visibility. So, it is always important to stay up to date with the latest updates and changes from Google, and to adjust your SEO strategies accordingly in order to achieve success in the search engine results pages.
